John Norris of Penrith is a family-run country sports and specialist fishing shop serving anglers travelling to the northern and eastern Lake District. The business is particularly well known for its fly-fishing equipment and expertise.
Fly fishing and specialist tackle
Its fishing range includes rods, reels, lines, waders, boots, bags and accessories. The shop also offers country clothing and outdoor equipment. Keswick Anglers Association lists John Norris as an outlet for its visitor fishing permits; check the current permit arrangements before setting out.
Planning your visit
Address: 21 Victoria Road, Penrith, Cumbria CA11 8HP. Telephone: 01768 864211. Email: sales@johnnorris.co.uk.
Normal advertised shop hours are 8.30am–4.30pm Monday–Saturday and 10am–4pm Sunday, with holiday exceptions. Confirm before travelling.
Location note: Penrith is outside the Lake District National Park but is a useful gateway for Ullswater and the north-eastern lakes.
See the official shop information, our Ullswater fishing guide and the Derwentwater permit guide.
Details reviewed 14 November 2026.